Writing for the Web (Paperback)

Crawford Kilian

ISBN 10: 1770402497 / ISBN 13: 9781770402492

Edité par Self-Counsel Press, North Vancouver, 2015

A propos de cet article

Paperback. Hundreds of books have appeared on how to design new web pages and jazz up existing websites with graphics, animation, and sounds. But creating an effective website has much more to do with engaging text that people will want to read. This is what draws people to websites and ultimately keeps them coming back. This fourth edition of Writing for the Web includes chapters on blogs and other personal sites, portfolio sites, and corporate webwriting. It also includes links to special download material including reference sites for webwriters and writing/editing exercises. This new edition is the complete solution for anyone wanting to write persuasive and interesting web content that will draw readers to a website and engage them enough that they will add the site to their bookmarks file. Write informative, persuasive content for blogs and personal and corporate web pages. Hook web surfers' attention Write informative, persuasive content Develop content for corporate Websites Edit your material for an international audience Adapt content from print media to the web Edit material for an international audience Break print-based writing habits This book will help you write prose that's as good as your code. It includes a convenient, easy-to-use Webwriter's style guide to step you through the rules governing abbreviations, biased terms, capitalization, compound words, and cliches. Exercises will help you practice your new Webwriting techniques, and critiques of real Websites will give you practical advice. Whether you are creating a personal Website, developing your company's Website, or publishing an e-zine, Writing for the Web offers sound advice on writing within the framework of three principles: 1. orient readers to your site 2. inform readers effectively 3. prompt readers to take action so that you get the results you want Writing for the Web offers sound principles of writing persuasive copy and using the latest techniques to create an online portfolio, develop a website or blog, and present strong, lively content people will want to read. The book is a definitive guide to online writing for desktop, laptop and mobile formats. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

N° de réf. du vendeur 9781770402492

Détails bibliographiques

• Titre: Writing for the Web (Paperback)
• Éditeur: Self-Counsel Press, North Vancouver
• Date de parution: 2015
• Langue: anglais
• ISBN à 10 chiffres: 1770402497
• ISBN à 13 chiffres: 9781770402492
• Reliure: Paperback
• Édition: 5ème Édition
• État de l'article: new

A propos de ce titre

Synopsis

Hundreds of books have appeared on how to design new web pages and jazz up existing websites with graphics, animation, and sounds. But creating an effective website has much more to do with engaging text that people will want to read. This is what draws people to websites and ultimately keeps them coming back. This fourth edition of Writing for the Web includes chapters on blogs and other personal sites, portfolio sites, and corporate webwriting. It also includes links to special download material including reference sites for webwriters and writing/editing exercises. This new edition is the complete solution for anyone wanting to write persuasive and interesting web content that will draw readers to a website and engage them enough that they will add the site to their bookmarks file. Write informative, persuasive content for blogs and personal and corporate web pages. Hook web surfers' attention Write informative, persuasive content Develop content for corporate Websites Edit your material for an international audience Adapt content from print media to the web Edit material for an international audience Break print-based writing habits This book will help you write prose that's as good as your code. It includes a convenient, easy-to-use Webwriter's style guide to step you through the rules governing abbreviations, biased terms, capitalization, compound words, and clichés. Exercises will help you practice your new Webwriting techniques, and critiques of real Websites will give you practical advice. Whether you are creating a personal Website, developing your company's Website, or publishing an e-zine, Writing for the Web offers sound advice on writing within the framework of three principles: 1. orient readers to your site 2. inform readers effectively 3. prompt readers to take action so that you get the results you want

À propos de l?auteur

Crawford Kilian has been teaching and writing online since the 1980s. He developed Capilano University's first online writing course, as well as teaching how to write for multimedia and the web. Kilian has published over 20 books as well as hundreds of articles both in print and online. He is a contributing editor of The Tyee.ca, and runs numerous blogs. His Self-Counsel books include Writing for the Web, Writing Science Fiction & Fantasy, and Sell Your Nonfiction Book.