Writing White Papers: How to Capture Readers and Keep Them Engaged

Michael A. Stelzner

ISBN 10: 0977716937 / ISBN 13: 9780977716937

Edité par WhitePaperSource Publishing, 2006

Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. N° de réf. du vendeur ZBV.0977716937.VG

Synopsis :

Insightful tips to master white paper writing and marketing. The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project-from performing the needs assessment to attracting prospects with creative marketing tactics. With this book, you will learn to: * Create outlines that work * Master interviewing techniques * Focus content on your readers * Inject persuasion into your paper * Quickly find research data * Write the core parts for any white paper * Craft compelling titles * Apply proven marketing techniques Whether you have been tasked to write a white paper for your company, are a freelance writer wanting to grow your practice or a student seeking to master the art of writing white papers, this book will be your priceless guide.

Détails bibliographiques

Titre : Writing White Papers: How to Capture Readers...
Éditeur : WhitePaperSource Publishing
Date d'édition : 2006
Reliure : Couverture rigide
Etat : very_good