Youtility: Why Smart Marketing Is about Help Not Hype

Baer, Jay

ISBN 10: 1591846668 / ISBN 13: 9781591846666

Edité par Portfolio, 2013

N° de réf. du vendeur 1591846668-3-24569511

Synopsis :

The difference between helping and selling is just two letters

If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"

Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

À propos de l'auteur: Jay Baer is a marketing keynote speaker, consultant, and digital marketing pioneer. He has consulted for more than 700 brands since 1994, including 30 of the Fortune 500. In addition to Youtility, he's co-author of the social business transformation book, The NOW Revolution. Baer runs the popular Convince & Convert blog, and is host of the weekly Social Pros podcast.

Détails bibliographiques

Titre : Youtility: Why Smart Marketing Is about Help...
Éditeur : Portfolio
Date d'édition : 2013
Reliure : Hardcover
Etat : Good