Irmeli Hirvensalo

Irmeli Hirvensalo (born 1973) is a seasoned professional in the field of Market Intelligence (MI). Having earned her Master's degree in Financial Economics from the Helsinki School or Economics in 2000, Hirvensalo soon joined Global Intelligence Alliance (www.globalintelligence.com) and has since participated in the company's expansion into what it is today, a global strategic Market Intelligence and advisory group. In parallel with her various roles in MI consulting and customer management, Hirvensalo has been part of the team working at the strategic core of GIA's thought-leadership from early on, developing the consultative concepts of the company and producing the related GIA White Paper series. "The Handbook of Market Intelligence - Understand, Compete and Grow in Global Markets", co-authored with colleagues Hans Hedin and Markko Vaarnas, grows from this experience.