Michel Gutsatz

MICHEL GUTSATZ is an international expert in luxury brand management and brand strategy. He advises investment funds, luxury & prestige brands and retailers. As an expert on brand development in China, he helps brands that wish to enter the Chinese market.

He is currently Professor & Director of MBAs at Euromed Management (Marseille & Shanghai) and Adjunct Professor of Marketing at CEIBS (Shanghai). His blog BrandWatch at www.michelgutsatz.com is an acclaimed reference in brand strategy.

Prior to that, Michel was Human Resources and Internal Communication Director of the Bally Group in Switzerland and managed a design & packaging agency in Paris. He also created the MBA in International Luxury Brand Management at ESSEC Business School.

Michel has a PhD in Economics and holds an Engineering degree.