Bharat Rao
Bharat Rao is an educator, writer and speaker. He is an Associate Professor in the area of Technology Management and Innovation at New York University’s Tandon School of Engineering. He has researched, written, and consulted extensively in the areas of innovation, marketing and technology strategy. An electrical engineer by training, he earned a Ph.D. in Marketing and Strategic Management from the University of Georgia, and was formerly a postdoctoral research associate at Harvard Business School.
Besides magic, he is keenly interested in photography and travel. He lives in New York City.
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Technology Strategy Essentials: A Concise Guide and Primer: Unlock the Secrets to Developing Cutting-Edge Products, Services, and Business Models, and Building Sustainable Competitive Advantage
Rao, Bharat
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Mágico: Cómo la Magia y sus Artistas Estrella Transformaron la Economía del Entretenimiento
Rao, Bharat
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Marketing Essentials: A Concise Guide and Primer: Time-Tested Strategies for Research, Segmentation, New Product Development, Innovation, and Related Topics in Modern Marketing
Rao, Bharat
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Defense Technological Innovation: Issues and Challenges in an Era of Converging Technologies
Rao, Bharat; Harrison, Adam J.; Mulloth, Bala
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