Olivier GRYSON

Olivier Gryson, PharmD, MSc, is a global digital health and marketing executive with more than 25 years in leadership positions in the pharmaceutical industry. Throughout his career, he has guided transformation at the intersection of science, technology, and human behavior, helping organizations rethink how they support patients and clinicians in a rapidly evolving healthcare landscape.

A practitioner-turned-author, Olivier has chronicled the digital transformation of pharma through three books that trace the industry’s evolution: Introduction to Digital Marketing in the Pharmaceutical Industry, a foundational guide that helped a generation of pharma marketers build their digital capabilities; a:care - Cracking the Code of Non-Adherence (Abbott), which draws on behavioral science and digital innovation to tackle one of healthcare’s most persistent challenges; and Pharma Marketing in the Age of AI Search, which explores how AI-powered discovery, zero-click behavior, and intelligent systems are fundamentally reshaping how patients and clinicians find and act on medical information.

These works reflect the arc of his career. He has led digital marketing and omni-channel strategy across developed and emerging markets, spearheaded one of the world’s largest behavioral-science-driven adherence initiatives, and consistently pushed the industry to think beyond campaigns toward ecosystems where data, education, and human insight converge to improve real-world outcomes.

With a multidisciplinary foundation in pharmacy and computer science, Olivier brings both scientific rigor and technological fluency to the challenge of making healthcare communication smarter, more personalized, and more effective. As AI reshapes how medical information is discovered and interpreted, he is at the forefront of helping the industry adapt — bridging the gap between innovation, regulatory responsibility, and real-world clinical impact.

A frequent industry speaker and contributor to academic programs, he is based near Basel, Switzerland.