Adam Carlson

Adam Carlson is a payments industry entrepreneur with more than two decades of experience in complex, regulated markets. His background in finance and accounting, combined with early experience at startups navigating rapid scale, shaped a career built on the intersection of risk, operations, and growth.

He is the Chief Executive Officer of SoarPay and TacticalPay, two leading brands in merchant services, where he oversees strategy, operations, and long-term vision. Known for building durable companies and trusted client relationships, Adam brings a rigorous, operator-first perspective to an industry that too often leaves merchants in the dark. He is based in Houston, Texas.