Mudassar Choudhary

Mudassar Choudhary is a director, web developer, and content strategist who builds and optimises digital businesses from the ground up — writing the content, designing the sites, and handling the SEO himself. Beyond the Hype draws directly on that hands-on experience, cutting through the noise around AI's real costs and consequences for creators and marketers who are actually running businesses, not just theorising about them.

Outside of work, Mudassar volunteers with and sponsors Redbridge Cricket Club, and holds an ECB Foundation Coach qualification. In 2024, he provided Urdu translations of ECB safety and security messaging for the England Women vs Pakistan Women tour, supporting Urdu-speaking spectators at the stadiums. He's a keen walker and listens to everything from Ed Sheeran to Diljit Dosanjh.