David R. Ibarra

David R. Ibarra currently serves as the Chief Visionary Officer of the Lĭve Ready® Institute by eLeaderTech®, and previously founded multiple companies serving the hospitality, automotive, and business sectors nationwide. The real-life stories and impactful lessons in his books illustrate the principles that drive success—from choosing your thoughts to how you react to adversity.

He created the Lĭve Ready® Cycle of Success—a patented performance management software built to establish a Talent P&L. His core principle, Talent + Capital = Success, is based on the conviction that when leaders develop people with discipline and purpose, profit follows.

David is the author of the Lĭve Ready® leadership doctrine, including Stop Drifting—Become the Switch Master of Your Own Thought® and Lĭve Ready®— Beyond Think and Grow Rich. His published works also include 28 Essential Lessons to Build an Extraordinary F&I Agency, Becoming the Modern-Day Dealership, and Creating HOW POWER.