Francesco Marinoni Moretto

Francesco Marinoni Moretto is an independent consultant on agentic commerce and a former SaaS founder, based in Milan, Italy. He developed Layered Agentic Retrieval (LAR), described in a working paper (SSRN, 2026), and presented it at the W3C/GS1 workshop E-commerce for Humans and AI Agents in Zurich in September 2026. He contributes to open standards work on agentic commerce in the Universal Commerce Protocol (UCP) community and at the IETF. In 2016 he founded a SaaS platform for mobile apps and spent eight years building it to more than 3,000 published apps and 1,600 customers. His open-source tools include Stream Coding and Clarity Gate.