"If you own a website, you're a publisher."
Interruption marketing is a thing of the past. We can no longer only talk to our audience. We must join the conversation that's already happening.
The world of marketing has been radically changing in the last couple of years to a new kind of marketing. Businesses that have been spending their marketing budgets on print, TV, banner ads, and even PPC are realizing that there is a better way. A better way to attract leads, to nurture those leads, to lower your cost per sale and to speed up the buying process. That way is content marketing.
The companies that are succeeding right now are the ones creating content that engages their customers and brings in the business.
That's where this book comes in. Many marketing books present themselves like the consultant who comes in and says, "Here's the strategy you need, but I don't implement. I don't actually do it. That's for you to figure out." But if you're going to be successful, you need to understand how to create and promote compelling content that brings in the customers - not just that you need to.
Accelerate! provides the reader with a comprehensive understanding of what it takes to execute a successful content marketing strategy, no matter how big or small your organization is.
Any one of the chapters in this book could be books unto themselves, but rather than write a multi-volume encyclopedia on the subject, Arnie has created a portable field guide for your marketing strategy.
Accelerate! will:
- Guide you through the 8 steps to a successful content marketing plan from developing a strategy to measuring results
- Give 16 examples of content you can create for your business
- Review real case studies from both small and large businesses that are doing it right
- Highlight the best and most used tools in the industry, most of which are free!
- Showcase contributions from 13 other industry experts including; Jay Baer, Rand Fishkin and Joe Pulizzi.
"Content marketing is about providing information of value to the customer. The business that provides that information will win." Get started with Accelerate! today.
From the Back Cover
"Content marketing isn't necessarily hard, but it can be complicated. And that's why this book is so indispensable. Prepare to be amazed."
- Jay Baer, Co-Author of The NOW Revolution.
"Kuenn's innovative and sound strategies for content marketing and development shine brightly in Accelerate!, an outstanding and thoroughly fascinating example of today's best practices for building a successful online business."
- Brett Tabke, CEO, WebmasterWorld Inc.
"In an era where everyone can have a voice, if they choose to, Kuenn provides a practical guide on how to leverage your voice to its full advantage. It's a must for marketers who have to learn how to transform themselves into producers of valuable and relevant content."
- Gord Hotchkiss, Senior Vice President, Mediative
"I found Accelerate! a breath of fresh air in the whirlwind of online marketing books that have come out recently. Accelerate! provides good solid logic and assists the reader in understanding the magic behind the curtain of Internet marketing."
- Lon Safko, author of The Social Media Bible
About the Author
Arnie Kuenn
Arnie Kuenn is the founder and president of Vertical Measures, a Phoenix-based online marketing firm. The company provides strategic, search, social and content marketing services to clients all around the world. Vertical Measures has a unique approach, resulting in higher levels of qualified site visitors and greater sales conversion rates for its clients, which range from major ecommerce websites to universities, fortune 500 companies and SEO agencies.
Kuenn has held executive positions in the new technologies and marketing industry for more than 20 years. In 1993, he successfully launched a technology and distance education company, which grew to more than 90 employees in five states. In 1999, he founded MediaChoice, an Internet start up which received a patent for its personalization technology. The firm's clients included CBS, NBC, ABC, Fox and many major movie and music studios. The business was sold to Nielsen Media in 2004. The company conducted extensive Internet marketing which led to the formation of Vertical Measures in 2005.
Mr. Kuenn served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association (AZIMA). Arnie is a frequent speaker at conferences such as PubCon, SMX Advanced, AMA Phoenix, Online Marketing Summit, Social Media AZ, ASU Cronkite School of Journalism and many online webinars. Arnie is also an instructor for the Online Marketing Institute and the Content Marketing Institute.
When Arnie isn't running a business or traveling around the country, he's a husband and father of two grown children. He spends his free time hiking in the mountain preserve near his home or taking trips to Prescott, AZ, which you'll learn more about in his book, Accelerate!
