Alignment: Using the Balanced Scorecard to Create Corporate Synergies

Kaplan, Robert S. and David P. Norton

ISBN 10: 1591396905 / ISBN 13: 9781591396901

Edité par Harvard Business School Press, Boston, 2006

A propos de cet article

First printing, full number line (1-5). Signed by both coauthors on a Balanced Scorecard Collaborative bookplate on the front endpaper: "Robert S. Kaplan / Dave Norton." The book is square and unmarked; corners sharp, spine ends bumped. The dust jacket is not price-clipped (original price $35.00); edgewear at spine ends and corners; Brodart protected. N° de réf. du vendeur 013764

Détails bibliographiques

Titre : Alignment: Using the Balanced Scorecard to ...

Éditeur : Harvard Business School Press, Boston

Date d'édition : 2006

Reliure : Hardcover

Etat : Near Fine

Etat de la jaquette : Very Good +

Signé : Signed by Author(s)

Edition : 1st Edition

A propos de ce titre

Synopsis :

Most organizations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance.

Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. In this book, the authors apply their revolutionary Balanced Scorecard management system to corporate-level strategy, revealing how highly successful enterprises achieve powerful synergies by explicitly defining corporate headquarters' role in setting, coordinating, and overseeing organizational strategy.

Based on extensive field research in organizations worldwide, Alignment shows how companies can build an enterprise-level Strategy Map and Balanced Scorecard that clearly articulate the "enterprise value proposition" how the enterprise creates value above that achieved by individual business units operating alone. The book provides case studies, actionable frameworks, and sample scorecards that show how to align business and support units, boards of directors, and external partners with the corporate strategy and create a governance process that will ensure that alignment is sustained.

The next breakthrough in strategy execution from the field's premier thinkers, Alignment shows how today's companies can unlock unrealized value from enterprise synergies.

À propos de l?auteur:

Robert S. Kaplan is the Baker Foundation Professor at Harvard Business School. David Norton serves as President of Balanced Scorecard Collaborative/Palladium.