The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

Roam, Dan

ISBN 10: 1591841992 / ISBN 13: 9781591841999

Edité par Portfolio Hardcover, 2008

A propos de cet article

First printing with full number line 1-10. Inscribed by author (Dan Roam) on half title page: "Dear Doug, Please join me in celebrating L+M's 15 amazing years of innovation in association management!! -Dan" then a drawn smiling face. Otherwise, inside is clean, tight, and unmarked. Book boards slightly bent. Dust jacket has two about 1/2 inch tears, one on front and one on back. N° de réf. du vendeur ABE-1702613130774

Détails bibliographiques

Titre : The Back of the Napkin: Solving Problems and...

Éditeur : Portfolio Hardcover

Date d'édition : 2008

Reliure : Hardcover

Etat : Very Good

Etat de la jaquette : Good

Signé : Inscribed by Author

Edition : 1st Edition.

A propos de ce titre

Synopsis :

Book by Roam Dan

Présentation de l'éditeur:

When Herb Kelleher was brainstorming about how to beat traditional airlines, he grabbed a bar napkin and a pen. Three dots to represent three cities. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Consultant Dan Roam shows readers how to harness their innate talent for visual thinking, promising that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways and dramatically improve their ability to share their insights.