Ben & Jerry's: The Inside Scoop How Two Real Guys Built a Business With a Social Conscience and a Sense of Humor

Lager, Fred

ISBN 10: 0517597160 / ISBN 13: 9780517597163

Edité par Crown Pub, New York, New York, U.S.A., 1994

A propos de cet article

8vo - over 7 3/4" - 9 3/4" Tall. Signed by The Author on title page.

N° de réf. du vendeur 0849430

Détails bibliographiques

• Titre: Ben & Jerry's: The Inside Scoop How Two Real Guys Built a Business With a Social Conscience and a Sense of Humor
• Éditeur: Crown Pub, New York, New York, U.S.A.
• Date de parution: 1994
• Langue: anglais
• ISBN à 10 chiffres: 0517597160
• ISBN à 13 chiffres: 9780517597163
• Reliure: Hard Cover
• Édition: First Edition.
• État de l'article: Very Good
• État de la jaquette: Very Good
• Signé: Signé par l'auteur

A propos de ce titre

Synopsis

Book by Lager Fred

Présentation de l'éditeur

"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.

A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.