Synopsis
Book by Maurer Rick
Présentation de l'éditeur
Change = Survival and Prosperity. For companies to survive, grow, and be profitable, they must change. Yet more than 70% of change efforts fail the most common reason resistance from managers, employees, suppliers, and customers. All organizations large or small, private, public, or non-profit deal with resistance to change. New technology, quality improvement, reorganizations, cost cutting, changing products/services, and new markets are challenges meeting resistance and roadblocks to success. This revised edition of Beyond the Wall of Resistance offers new strategies and case studies for transforming resistance to positive outcomes and lasting relationships. It shows how conventional ways of dealing with resistance using power, deal making, force of reason, ignoring it actually increase resistance. The book offers a fresh approach that shows frustrated managers at all levels how to build support for change, increase their competitiveness, and become stronger companies.
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