Jeff Gordon: Racing Back to the Front-My Memoir

Book by Gordon Jeff

Chapter One: Travel and Leisure

For most of us there is no such thing as typical week for a NASCAR team. My calendar is booked as far as nine months out, and there are few weeks where I can find anything resembling a pattern. I might be testing a car in Rockingham, North Carolina, on a Tuesday and shooting a promotional commercial for Pepsi the Tuesday after that. I could be in the shop meeting with Robbie and the crew this Wednesday, and the following Wednesday I might be in Wilmington, Delaware, for a DuPont appearance. I try to keep my calendar as organized as possible, but the only thing that's certain about my schedule is that there's rarely any downtime.

I try to segment my days into one-hour increments, and as I look at my calendar for the next month, almost every hour is blocked. That's why it's so hard for me to commit to anything at the last minute. The producers of Live with Regis and Kelly have asked me several times to fill in for Regis on his show, and while I've been able to do it a couple of times, there have been more times when I've had to turn them down. I use that as an example, because I love doing that show. I have a great time, I always meet interesting people, and it's good exposure for our sport and our sponsors. If I could say yes every time they call, I certainly would. But my commitments are such that I can't.

The only day I block out for myself is Monday. After the conclusion of a race I change out of my race suit, say good-bye to the team, and head to the airport, where I either fly home or scoot off to meet some friends. For the next twenty-four hours I try to do nothing but take care of myself. I might spend the day doing laundry or paying bills. I might go to Lake Norman outside Charlotte, go out on my boat. Sometimes I go to New York. I love the city because my friends and I can walk around, shop, eat, and for the most part be completely anonymous. I also love to dive, so I might go somewhere that I can spend a little time underwater. I bought a new car on a Monday; I do most of my banking on Mondays. Most of the things people do on their weekends or during vacations, I try to squeeze into Mondays.

I try to keep Tuesdays open so I can devote my full attention to those sponsors and media to whom I've committed, whether it's an appearance at a DuPont customer conference or a series of magazine interviews and photo shoots. Unfortunately, I can't say yes to every request. Jon Edwards, who fields most of my media contacts, estimates that I get a hundred requests a week, and he has to turn most of those down because of time. I don't like saying no, but I don't have any choice.

If we've scheduled a test for Tuesday, that's what I do; the car and the team come first no matter what. I'm fortunate to have sponsors who understand that, and they don't mind if I turn down an appearance request because of a test. Getting to Victory Lane is the most important thing for them as well as for us. We try to schedule appearances far enough in advance to avoid any conflicts, but on the few occasions when I'm being pulled in two different directions, our sponsors understand that I'm always going to err on the side of the car and the team.

When I first got in a Winston Cup car in late 1992, I tried to do everything for everybody. If a local reporter wanted an interview, I would call him back immediately and give him as much time as he needed. If a local auto parts store wanted me to do a one-hour appearance, I'd show up and give them as much time as they needed, even if the company didn't sponsor our car. At the time, that wasn't unusual. Most drivers worked out their own one-day or one-hour appearances. We were all trying to grow the sport, and I was trying to get my name out, so we did whatever we could to promote ourselves. A couple of years and a few hundred mistakes later, I realized I was spreading myself way too thin, and doing a disservice to the companies footing the bill for me to go racing. Some of my sponsors saw me doing these one-day autograph signings and wondered why they were writing such big checks when, for a daily rate, I would go anywhere for anybody. Now, I've chosen a few select sponsor/partners and work with them exclusively. I'm able to give them more time, attention, and exposure, and they don't have to worry about me being overextended and distracted. They're happy, and I'm happy.

That doesn't mean I don't have conflicts. I remember one Monday after a race in Kansas (a race I won), I scheduled a quick trip to Las Vegas for a Warner Brothers movie shoot. I was tired after racing five hundred miles, but the shoot was scheduled for 10 P.M. I figured I'd be on the plane heading home by midnight. What I didn't count on was all of the retakes pushing the shoot back five hours. By the time we started shooting my segment, it was 3 A.M. We finished a little after five, and I got back to Charlotte at 1 P.M. on Tuesday. So much for that day off.

Barring any other conflicts, Wednesday is my day to be in the Charlotte office and race shop. That might mean I spend the entire day meeting with Robbie and our team manager, Brian Whitesell, or I might spend the day with my business manager, Bob Brannan. Fortunately, my business offices are on the second floor of the building that houses the shop for the 24 car and the 48 car (driven by Jimmie Johnson, of which I'm also a co-owner). That puts my licensing operations, my fan club, the merchandizing division, and my foundations offices under the same roof as our mechanics, engineers, fabricators, and pit crew personnel, which works out great for me. I can spend the morning autographing die-cast cars for my foundation, have a quick in-house lunch with my business manager, and spend the afternoon going over next week's race with Robbie and Brian.

While in the Charlotte office, I make it a point to wander around the shop and speak to the guys. I don't intrude, and I certainly don't step on Robbie and Brian's managerial authority, but it's important that everyone in the shop see me and know that I don't just show up at the track on the weekends. I'm still learning a lot about the details of our sport, so it's good that I spend time with the guys who are putting the cars underneath me. I know a lot about the cars (I've been driving and working on cars since I was a kid), but I also know that the technology has advanced beyond my expertise. I rely on our mechanics and engineers to put the best and safest car on the track every week. But it's good for them to know that I'm there for them if they have any questions, or if they need to talk to me about anything.

Late in our 2002 season, for example, one of the guys in our fabrication shop, who also serves on the over-the-wall crew on race day, got an offer to go to another team. Robbie told me about the offer when I was in the shop, and I was able to get with Rick Hendrick and work out a counteroffer that allowed our guy to stay with us. That's part of what I do, now.

That hasn't always been the case. In my early days in Winston Cup, I was the driver and nothing more. The team was employed by Rick and answered to my first crew chief, Ray Evernham. I focused on what I knew, which wasn't running a race team. Now, Robbie and Brian are the bosses who make the day-to-day operational decisions. Rick and I are the co-owners. Someday, when I'm no longer driving, I'll become more involved in the operational side of things. Right now, I'm content to listen, learn, be around when I'm needed, and drive the car.

If a sponsor commitment forces me to miss my Wednesday shop appearance, I'll shuffle things around to be in the office on Tuesday, or Thursday before leaving for the track. I won't schedule a sponsor appearance for a Thursday unless it's on the way to a track. If we're scheduled to race in Talladega, Alabama, for example, and one of my sponsors wants me to appear in Birmingham, I look at that as a great opportunity. But if I'm racing in New Hampshire and the sponsor wants me to travel to Dallas on Thursday, I have to say, "I'm sorry. Hopefully we can do it some other time."

Having my own plane (or, rather, making finance payments on my own plane) helps. I don't have to go through the lines at commercial airports or work my travel around airline schedules. Currently I write checks to the bank for a Falcon 200, a midsize private jet. It's expensive, but when I look at the time I save, and the number of things I'm able to do for our team and for my sponsors because of the jet, I know it's worth every cent.

Usually the plane touches down somewhere near the racetrack on Thursday night, and the rest of my week is spent either driving the car or thinking about the race on Sunday.

The team's schedule is little more predictable, but no less strenuous. The team members who were not at the race the previous weekend (which is about seventy people, far and away the majority of the staff) get to work about six-thirty on Monday morning. At seven, they have a managers' meeting that includes Robbie; Brian; Joe Berardi, our head engineer; Ron Thiel, who, as I've mentioned, is also my spotter; Mark Thoreson, the shop foreman; Pete Haferman, our chief engineer; Wes Ayers, the fabrication shop manager; and Ken Howes, whom we fondly refer to as the "sage from South Africa." Ken, a native of Cape Town, is the competition manager for all Hendrick Motorsports teams, and a guy who knows more about racing than anyone else in the business. Nothing slips by him. Sometimes, especially if there are any big-picture issues to discuss, Rick Hendrick will sit in on these meetings.

At 7:25, the meeting breaks up, and the individual managers have meetings with the men and women in their departments. This is where the managers set the agenda for the day and give the team an overview of what to expect the rest of the week.

The race-day personnel, the guys who go over the wall, and who most novice fans assume compose our entire race team, take Monday off. They usually fly back to Charlotte on Sunday night, or, if the race was close by, they carpool home. Like me, they are usually spent when they hit their pillows on Sunday night. A day of rest and recovery is crucial to keep them fresh and motivated.

As for the bulk of the team -- the guys the public never sees, and the ones the novice NASCAR viewer never knew existed, but who are just as important -- their hands are full on Monday morning. By eight o'clock, the transporter has pulled into the shop and both cars (the primary car and the backup car from the previous race) have been unloaded. Four men, known as the postrace crew, spend Monday morning stripping the cars, taking out the suspension, removing the engine, washing the chassis, and bringing all the parts into a twelve-by-twenty-five-foot room known as the parts room. All the parts are inspected, cleaned, and serviced. Any unusual damage or wear is logged and reported to the crew chief, and the parts are all tagged for future reference. The suspension goes to another similarly sized room where it's also checked and cleaned.

At the same time, the car body is being washed in the back. After a thorough scrubbing by the crew, the body-shop manager comes out to inspect any damage. Even if I didn't crash the car, there are always dents and dings. A good clean race means we've had lots of fender rubbing and not-so-gentle nudges, all of which leave scars on the car. The body manager notes all of those blemishes and determines which parts must be repaired or replaced.

After a car goes through postrace, it's brought onto the main floor of the shop, where the mechanics put in a new engine and suspension and get it ready for its next outing. A five-hundred-mile race, plus practice and qualifying laps, at 180 miles an hour is all an engine and suspension can take. As for the chassis, the next outing might be in a couple of weeks or in a few months. Most fans know that teams have more than two cars, but I don't think many realize how many cars we have. Before the start of the 2003 season, we had as many as thirty cars (for both the 24 and 48 teams) on our shop floor at once. We have cars for superspeedways, cars for short tracks, cars for intermediate tracks, and cars for road courses. We have six cars specifically for the Daytona and Talladega, even though we only run four races a year at those two tracks. I used to give names to the cars, most starting with the letter B -- Boomer, Backdraft, Beavis, Butthead, and so on -- as a way of personalizing my relationship with the machines. If Boo has a good run in Rockingham, it will go through postrace and be set up for its next start, even though that might not be until we go back to Rockingham in three months' time.

On Tuesday morning the over-the-wall crew comes in, and the entire road crew, including the mechanics and the engineers who are at the track Thursday through Saturday, but who aren't a part of the over-the-wall crew on Sunday, meet with the crew chief to go over track notes from the previous race. Tire specialists, engineers, the gasman, the jackman, and all the mechanics go through every detail of the race. Did the tires wear the way we expected? Did the temperatures in the car stay where we thought they would? How did our lap times improve or get worse as we made various adjustments? What were the tire pressures and track conditions when we were running our fastest laps? How fast did we get in and out of the pits, and what can we do in the future to shorten those times by a fraction of a second? All these questions and dozens more are asked and answered during this Tuesday-morning session. Robbie and Brian have televisions and VCRs in their offices so they can view tapes of the race. If there was a screwup, everybody sees it over and over. If we had a particularly good run, it's analyzed and everybody gives input. It's an open and honest meeting, never hostile, with the main objective being to isolate and eliminate mistakes, and to enhance those things we did well.

After the meeting, the pit carts (those large boxes in the pits where the tools and parts are stored and on which the crew chief and the engineer sit during the race) are brought into the gear and suspension rooms. All the parts are removed and replaced with parts needed for the upcoming race. Just as we have different cars for different tracks, we have different parts and tools for different cars. Every drawer and cabinet in the transporter has to be emptied and restocked with the right parts for the week ahead, and the same is true for every square inch on the pit cart.

While part of the crew is setting up the pit carts, the mechanics and the engineers are preparing the primary car. Even though this car was cleaned and reassembled during postrace, the crew chief and engineers work on the skirts, the nose, and the shocks package, all the things we need to set the car up for the conditions we expect at the next race. In addition to being a mechanical genius, Robbie has to be a meteorologist, not to mention a fortune-teller, when he's putting these setups on the cars. If we're racing in Michigan in June, the weather might be sunny and eighty degrees, or it might be forty, cloudy, and miserable. He has to be ready for both, but he also has to set the car up for the conditions he expects when we arrive. Warm temperatures and low humidity might mean a stiffer shock and spring combination and little less air pressure in the tires; a hot, humid day might call for even softer tires, while a cold day might mean softer springs and more air in the tires. Sometimes we get it wrong, but more often than not, the team does a great job getting the car set up pretty close to perfect before it leaves the shop. That comes from years of ...