226pp., xiv. '1' in number line. Notes, pp. 211-219; Index, pp. 221-226. Gray boards with brilliant gilt lettering on spine. Flawless. White dustwrapper not price-clipped ($24.95) with title in light gray and black letters across middle front cover, between color photo-illustrations of several sticks on upper front cover and several stones on the lower half front cover, author name in small gray letters across bottom front cover. Flawless. Inscribed and signed by author on half-title page,"To -----[single Given Name],/ All the best!/ Larry". Unusually tight copy, difficult to see how it could have been opened for the signing.

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D�tails bibliographiques

Titre: Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click **SIGNED**
�diteur: Wiley / John Wiley & Sons, Inc., Hoboken, NJ
Date de parution: 2009
Langue: anglais
ISBN � 10 chiffres: 0470457384
ISBN � 13 chiffres: 9780470457382
Reliure: Hardcover
�dition: 1st Edition
Impression: 1st Printing
�tat de l'article: As New
�tat de la jaquette: As New
Sign�: Inscribed and Signed by Author

A propos de ce titre

Synopsis

The new rules of online reputation building--from PR guru Larry Weber In today's wired world, business reputations are built--and destroyed--online. Social networking, citizen journalism, and instant information have made the consequences of a bad reputation even more devastating than ever. Today, a good reputation online is a company's most valuable corporate asset. Sticks and Stones shows business leaders how to build and maintain reputation equity in the new online environment. Reputation equity is the sum total of the positive impressions that a company or product makes on customers, communities, and stakeholders. In Sticks and Stones, online marketing and PR guru Larry Weber explains how to build reputation equity through online publicity, organizational moral purpose, and strong business relationships. The stronger a company's reputation equity, the easier it will be for that company to overcome negative impressions online--whether they come from news sources, bloggers, or anyone else online. Larry Weber (Boston, MA) is the founder of WeberShandwick, the world's largest PR agency, with 75 offices around the world. He is cofounder and Chairman of the Massachusetts Innovation & Technology Exchange, the world's largest online advocacy organization. He is also the author of Marketing to the Social Web (978-0-470-12417-8), from Wiley.

� propos de l?auteur

Larry Weber leads W2 Group, a next-generation ecosystem of marketing service companies that help CMOs in their new roles of content aggregators and community builders. W2 Group companies include Racepoint Group, a global public relations firm with special expertise in digital media relations; Digital Influence Group, a social media marketing agency; and Two Martinis, a branding firm that aligns brand vision and customer experience in a social media world. Earlier in his career, Weber founded Weber Shandwick, the largest public relations agency in the world. He is also cofounder and chairman of MITX, the world's largest online advocacy organization,and the author of Marketing to the Social Web .

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Retired academic's reference library with specialization in philosophy, religion, science, and mathematics--all scholarly subject areas; Pre-Socratics to contemporary; biographies; some series collections. General stock also, including fiction, poetry, literary criticism, mysteries, some foreign language, children's, history, sociology, psychology, education. Some signed copies.

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