Advertising and the European city / Clemens Wischermann and Elliot Shore

Wischermann, Clemens

ISBN 10: 1840142375 / ISBN 13: 9781840142372

Edité par U.K.: USA: Aldershot : Ashgate (2000), 2000

A propos de cet article

An exceptional copy in colour printed boards. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Literally as new.; 8vo 8" - 9" tall; 225 pages; Physical desc. : 256p. ; 24 cm. Subjects: Advertising - Europe - History. Summary: Historians are only just beginning to replace outmoded theories of advertising manipulation with more sophisticated cultural explanations of the ways consumers filter and select messages. The contributors to this volume find the origins and trace the development of this new world of perception in modern city: London and Paris, the forerunners, and the cities and larger towns of France, Germany, Belgium and the Netherlands, where advertising created new urban perceptions, leading to new avenues of consumption and altered lifestyles. Advertising is viewed in the volume as a new way of perceiving and organizing the world of the city-dweller, a visual culture, a way of attaching meaning to things and to words, or rearranging the mental map of modern life. 1 Kg.

N° de réf. du vendeur 171156

Détails bibliographiques

• Titre: Advertising and the European city / Clemens Wischermann and Elliot Shore
• Éditeur: U.K.: USA: Aldershot : Ashgate (2000)
• Date de parution: 2000
• Langue: anglais
• ISBN à 10 chiffres: 1840142375
• ISBN à 13 chiffres: 9781840142372
• Reliure: Couverture rigide
• Édition: First Edition.
• Poids: 1 kilogramme

A propos de ce titre

Synopsis

The rise and spread of advertising throughout Europe and the world in the past one-and-a-half centuries is breathtaking in its scope and influence, now part of the way we think and live. Historians are only just beginning to understand this process, replacing outmoded theories of manipulation which focused on the advertiser with more sophisticated cultural explanations that centre on the ways consumers filter and select messages creating new worlds of perception. The contributors to this volume find the origins and trace the development of this new world of perception in the modern city: London and Paris, the forerunners, and the cities and larger towns of France, Germany, Belgium and The Netherlands, where advertising created new urban perceptions, leading to new avenues of consumption and altered lifestyles. Advertising is viewed in this work as a new way of perceiving and organising the world of the city-dweller, a visual culture, a way of attaching meaning to things and to words, of rearranging the mental map of modern life.