Appeals in Modern Rhetoric: An Ordinary Language Approach

Killingsworth, M. Jimmie

ISBN 10: 0809326639 / ISBN 13: 9780809326631

Edité par Southern Illinois University Press, 2005

A propos de cet article

Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

N° de réf. du vendeur 000766132U

Détails bibliographiques

• Titre: Appeals in Modern Rhetoric: An Ordinary Language Approach
• Éditeur: Southern Illinois University Press
• Date de parution: 2005
• Langue: anglais
• ISBN à 10 chiffres: 0809326639
• ISBN à 13 chiffres: 9780809326631
• Reliure: paperback
• Édition: First Edition.
• État de l'article: Good

A propos de ce titre

Synopsis

Appeals in Modern Rhetoric: An Ordinary-Language Approach introduces students to current issues in rhetorical theory through an extended treatment of the rhetorical appeal, a frequently used but rarely discussed concept at the core of rhetorical analysis and criticism. Shunning the standard Aristotelian approach that treats ethos, pathos, and logos as modes of appeal, M. Jimmie Killingsworth uses common, accessible language to explain the concept of the rhetorical appeal--meaning the use of language to plead and to please. The result is a practical and innovative guide to understanding how persuasion works that is suitable for graduate and undergraduate courses yet still addresses topics of current interest to specialists.

Supplementing the volume are practical and theoretical approaches to the construction and analysis of rhetorical messages and brief and readable examples from popular culture, academic discourse, politics, and the verbal arts. Killingsworth draws on close readings of primary texts in the field, referencing theorists to clarify concepts, while he decodes many of the basic theoretical constructs common to an understanding of identification. Beginning with examples of the model of appeals in social criticism, popular film, and advertising, he covers in subsequent chapters appeals to time, place, the body, gender, and race. Additional chapters cover the use of common tropes and rhetorical narrative, and each chapter begins with definitions of key concepts.

À propos de l?auteur

M. Jimmie Killingsworth is a professor of English and the director of writing programs at Texas A & M University. He is the author of several books, including Information in Action: A Guide to Technical Communication and Whitman's Poetry of the Body: Sexuality, Politics, and the Text.