Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand

Adam Lashinsky

ISBN 10: 1848547218 / ISBN 13: 9781848547216

Edité par London: John Murray, 2012

A propos de cet article

Condition Notes: A little rubbing to the edges of the dust wrapper which is very lightly pulled at the head of the upper panel. Text complete, clean and tight.; First edition (first printing). Hardback. Dust wrapper over black boards with silver titles to the spine; Measures 9½" x 6¼" (0.8 kg); pp 223; Index; || The book is on the shelf, ready to be appropriately packed, and posted from the pastoral paradise of Peasedown St. John, Bath, by a real bookseller in a real book shop - with my personal guarantee and beady eye on the Consumer Contracts Regulations. REMEMBER! Buying my copy means the book shop Jack Russells get their supper! My Book #177996 ||. N° de réf. du vendeur 177996

Détails bibliographiques

Titre : Inside Apple: The Secrets Behind the Past ...

Éditeur : London: John Murray

Date d'édition : 2012

Reliure : Hardback in Dust Wrapper.

Etat : Very Good

Etat de la jaquette : Very Good

Edition : Edition originale

A propos de ce titre

Synopsis :

In Inside Apple, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While Inside Apple provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. Inside Apple will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.

À propos de l?auteur:

Adam Lashinsky is a Senior Editor at Large for Fortune magazine. As the magazine's leading correspondent in Silicon Valley, he has interviewed all of the technology industry's top figures. He also is a weekly commentator on the Fox News Channel and prior to joining Fortune he wrote for TheStreet.com and the San Jose Mercury News.