Written by three top consultants and trainers, Applied Strategic Planning shows managers and CEOs a clear, totally effective way to identify and implement strategic objectives.

Applied Strategic Planning surpasses other strategic planning models in many key areas, including:

Emphasis on organizational culture
Integration of business and functional plans
Performance audits
Gap analysis
Values clarification

Goodstein, Nolan, and Pfeiffer take managers through all phases of the strategic planning process, including:

How to determine if an organization is ready for strategic planing
Effectively communicate a corporate vision
Recognize the role of culture in changing strategic direction
Understand the various roles of a consultant
Write effective mission statements
Create contingency plans

Containing charts, diagrams, and checklists along with illuminating examples from the authors, extensive consulting experience, and even cartoons that convey important points, Applied Strategic Planning lets managers at the helm navigate expertly through today's unpredictable business climate.

� propos de l?auteur

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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