An integral guide for postgraduates and researchers on how to forge a strong methodology while studying their respective phenomenon of interest, providing step-by-step instructions on how to run analyses, where the important results are in the output, and how to clearly present final results.

� propos de l?auteur:

Joel E. Collier Ph.D. is the Tommy and Terri Nusz Professor of Marketing at Mississippi State University, USA. He is also the Ph.D. Director for doctoral studies in the Department of Marketing. Dr. Collier teaches structural equation modeling on the doctoral level and has published numerous articles in the top journals of his field using this technique. He has also worked as a consultant for the following firms: Time Warner, Muvico, Reeds Jewelers, Cashman Photo, and the Carolina Hurricanes professional hockey team.

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Description de la librairie

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