Applying Qualitative Methods to Marketing Management Research.

Renate Buber, Johannes Gadner and Lyn Richards.

ISBN 10: 1403916608 / ISBN 13: 9781403916600

Edité par Palgrave Macmillan 2004, 2003

A propos de cet article

First edition. Hardback. Slight bump to top corner, otherwise bear fine and unread in lightly shelf worn jacket.

N° de réf. du vendeur C28331

Détails bibliographiques

• Titre: Applying Qualitative Methods to Marketing Management Research.
• Éditeur: Palgrave Macmillan 2004
• Date de parution: 2003
• Langue: anglais
• ISBN à 10 chiffres: 1403916608
• ISBN à 13 chiffres: 9781403916600
• Reliure: Couverture rigide
• Édition: Edition originale
• État de l'article: Fine
• État de la jaquette: Jaquette

A propos de ce titre

Synopsis

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.

À propos de l?auteur

TINE ADLER Managing Director, Innot gmbh (Crisis Management and Training) WALTER AIGNER Co-founder and Managing Director, HiTec Marketing PAT BAZELEY Director, Research Support P/L EVERT GUMMESSON Professor of Management and Marketing, Stockholm University School of Business, Sweden THOMAS HALLER Lecturer, Department of Retailing and Marketing, Vienna University of Economics and Business Administration PETRA KUCHINKA University Assistant, Department of Marketing, Johannes Kepler University, Linz, Austria ANDREA KURZ Senior Researcher, HiTec Marketing DIETER MEINHARD Senior Researcher, HiTec Marketing ANDREAS MILD Assistant Professor, Department of Production Management, Vienna University of Economics and Business Administration DORIS OHNESORGE Specialist in Cross-Cultural Management CHAD PERRY Formerly Professor of Marketing and Management, Graduate College of Management, Southern Cross University, Australia SALLY RAO Lecturer, School of Commerce, University of Adelaide, Australia THOMAS REUTTERER Assistant Professor, Department of Retailing and Marketing, Vienna University of Economics and Business Administration BERNHART RUSO Research Assistant, Vienna University of Economics and Business Administration ASTRID SPRANZ Researcher, Qualitative Consumer Behaviour ARTHUR SWEENEY Lecturer in Marketing, Charles Sturt University, Australia CHRISTINE VALLASTER Researcher, WHU Otto Beisheim Graduate School of Management, Germany GERHARD WÜHRER Professor and Head ofDepartment of Marketing, Johannes Kepler University, Linz, Austria