The Art Of The Long View: The Path To Strategic Insight For Yourself And Your Company

Schwartz, Peter

ISBN 10: 0385267312 / ISBN 13: 9780385267311

Edité par Doubleday, New York, New York, U. S. A., 1991

A propos de cet article

Stated First Edition With The Number Line Indicating A First Printing. Includes Bibliographical References And Index. The Book Is Bound In A Dark Gray Paper Over One Quarter Blue Cloth With Silver Lettering On The Spine. The Unclipped Jacket Has Minor Wear.

N° de réf. du vendeur 038204

Détails bibliographiques

• Titre: The Art Of The Long View: The Path To Strategic Insight For Yourself And Your Company
• Éditeur: Doubleday, New York, New York, U. S. A.
• Date de parution: 1991
• Langue: anglais
• ISBN à 10 chiffres: 0385267312
• ISBN à 13 chiffres: 9780385267311
• Reliure: Hardcover
• Édition: 1st Edition
• Impression: 1st Printing
• État de l'article: Fine
• État de la jaquette: Very Good
• Catalogues du vendeur:
  • Business/Personal Finance/Economics

A propos de ce titre

Synopsis

Book by Schwartz Peter

Présentation de l'éditeur

"Artful scenario spinning is a form of convergent thinking about divergent futures. It ensures that you are not always right about the future but–better–that you are almost never wrong about the future. The technology is powerful, simple, and enjoyable, and so is Schwartz′s book." –Stewart Brand What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life–bottom–line numbers, for instance–but the intangibles: our hopes and fears, our beliefs and dreams. Only stories–scenarios–and our ability to visualize different kinds of futures adequately capture these intangibles. In The Art of the Long View, now for the first time in paperback and with the addition of an all–new User′s Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business. Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world′s leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.