Asking Questions: A Practical Guide to Questionnaire Design (JOSSEY BASS SOCIAL AND BEHAVIORAL SCIENCE SERIES)

Sudman, Seymour; Bradburn, Norman M.

ISBN 10: 0875895468 / ISBN 13: 9780875895468

Edité par Jossey-Bass (edition First Edition), 1982

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Détails bibliographiques

• Titre: Asking Questions: A Practical Guide to Questionnaire Design (JOSSEY BASS SOCIAL AND BEHAVIORAL SCIENCE SERIES)
• Éditeur: Jossey-Bass (edition First Edition)
• Date de parution: 1982
• Langue: anglais
• ISBN à 10 chiffres: 0875895468
• ISBN à 13 chiffres: 9780875895468
• Reliure: Hardcover
• Édition: First Edition.
• État de l'article: Good

A propos de ce titre

Synopsis

The authors advance the state-of-the-art in questionnaire design - combining time-proven techniques with current findings and methods. Asking Questions takes the reader from start to finish in the questionnaire design process - detailing each step, and illustrating methods with examples from actual surveys. With helpful checklists and a glossary of terms, this is a comprehensive resource for anyone involved in survey research.

À propos de l?auteur

SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books.