THE BACK OF THE NAPKIN Solving Problems and Selling Ideas with Pictures

Dan Roam

ISBN 10: 1591841992 / ISBN 13: 9781591841999

Edité par Portfolio Hardcover, New York, 2008

A propos de cet article

Fine in a Fine dust jacket. ; 8.0 X 8.0 X 1.3 inches; 278 pages.

N° de réf. du vendeur 145305

Détails bibliographiques

• Titre: THE BACK OF THE NAPKIN Solving Problems and Selling Ideas with Pictures
• Éditeur: Portfolio Hardcover, New York
• Date de parution: 2008
• Langue: anglais
• ISBN à 10 chiffres: 1591841992
• ISBN à 13 chiffres: 9781591841999
• Reliure: Hardcover
• Édition: First Edition; First Printing.
• Catalogues du vendeur:
  • misc sale
  • Folio Society

A propos de ce titre

Synopsis

Book by Roam Dan

Présentation de l'éditeur

When Herb Kelleher was brainstorming about how to beat traditional airlines, he grabbed a bar napkin and a pen. Three dots to represent three cities. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Consultant Dan Roam shows readers how to harness their innate talent for visual thinking, promising that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways and dramatically improve their ability to share their insights.