THE BEHAVIORAL ADVANTAGE: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

Bacon, Terry R.; Pugh, David G.

ISBN 10: 0814472257 / ISBN 13: 9780814472255

Edité par Amacom Books, New York, 2004

A propos de cet article

N° de réf. du vendeur 000842

Détails bibliographiques

• Titre: THE BEHAVIORAL ADVANTAGE: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena
• Éditeur: Amacom Books, New York
• Date de parution: 2004
• Langue: anglais
• ISBN à 10 chiffres: 0814472257
• ISBN à 13 chiffres: 9780814472255
• Reliure: Hardcover
• Édition: First Edition
• État de l'article: Fine
• État de la jaquette: Fine
• Catalogues du vendeur:
  • Business

A propos de ce titre

Synopsis

The "Behavioral Advantage" reveals the secrets behind what is essentially a chess game with competitors. To win the game, companies must develop: a carefully plotted opening game, with all internal values, policies, practices and behaviors fully aligned to make the most of resources and capabilities; a smart and efficient middle game, in which the company builds and strengthens its position with the customer, thereby outflanking competitors; and a confident and smooth endgame that assures a successful relationship and lays the groundwork for equally successful future games.

À propos de l?auteur

Terry Bacon and David Pugh (Durango, CO) are cofounders of the Lore Institute, a professional development and corporate education company.