Paperback. Minor wear on cover. Lower front edge bumped and rubbed. Lower front leading corner slightly creased and bent. Remaining edges and corners slightly rubbed and bumped. Page block is grubby. Publishers stamp on FEP. There are small, isolated pen marks in the marginalia on pages 2, 11, 12, 15, 16, not affecting text. Pages are bright, text is sharp, in good condition. BW.

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D�tails bibliographiques

Titre

Basic Marketing: Principles and Practice

�diteur

Cassell, London

Date de parution

1996

Langue

anglais

ISBN � 10 chiffres

0304332216

ISBN � 13 chiffres

9780304332212

Reliure

paperback

�dition

Fourth Edition.

�tat de l'article

Good

Type de livre

Used

Catalogues du vendeur

Business/Management

A propos de ce titre

Synopsis

Focuses on the interplay of academic and practical knowledge needed to understand and apply marketing techniques. This edition has extended coverage of strategy and development, technology and innovation, environmental and ethical issues and service marketing. An ELBS/LPBB edition is available.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

Description de la librairie

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