Flexibound. Softcover book in near fine condition with covers that curve out slightly at the corners. Otherwise, the book is clean and tight with smooth, bright and unmarked pages. 312 pp. No jacket as issued. Sociological and anthropological implications of branding as investigated in a year long Masters in Branding program at the School of Visual Arts in New York City. Profusely illustrated in color and black and white with iconic American brand advertisements.

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D�tails bibliographiques

Titre: Brand Bible : The Complete Guide to Building and Sustaining Brands
�diteur: Rockport Publishers, Beverley, Massachusetts
Date de parution: 2012
Langue: anglais
ISBN � 10 chiffres: 159253726X
ISBN � 13 chiffres: 9781592537266
Reliure: Soft cover
�dition: 1st Edition
�tat de l'article: Fine
�tat de la jaquette: No Jacket

A propos de ce titre

Synopsis

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

� propos de l?auteur

In addition to serving as the president of the design group at Sterling Brands, Debbie Millman is the chair of the Masters Program in Branding at the School of Visual Arts, she is the current national president of the AIGA, and she hosts “Design Matters with Debbie Millman,” on designobserver.com, a weekly radio show about design.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

Description de la librairie

Friends of the Curtis Memorial Library, based in Brunswick, Maine is a non-profit corporation that exists solely to assist the Curtis Memorial Library in its many activities, principally through fundraising by the sale of used books. Operating through a retail outlet located at 200 Maine St. in Brunswick and through its on-line sales activities, Curtis Friends operates only with volunteers from the local community and sells only those books donated by its constituents. Curtis Friends has been in existence for several decades.

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Friends of the Brunswick Public Library
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Via media mail with industry-grade packaging. Insurance on case-case basis.

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Premier article	EUR 36.18	EUR 53.21

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