Brand Warfare : 10 Rules for Building the Killer Brand

D'Alessandro, David F. with Michele Owens

ISBN 10: 0071398503 / ISBN 13: 9780071398503

Edité par McGraw-Hill, NY, 2001

A propos de cet article

First edition per complete number line including number one. Soft cover in very good condition with wraps bright, clean & incraed. Interior text block clean and tight; no writings; no markings noted. Light smudges on exterior bottom text block. * From the rear cover, "In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer. Above all, brand building requires knowledge of the pitfalls and the opportunities in every business decision. The care and feeding of brands is a battle; Brand Warfare provides the strategic ammunition needed to win.".

N° de réf. du vendeur 002499

Détails bibliographiques

• Titre: Brand Warfare : 10 Rules for Building the Killer Brand
• Éditeur: McGraw-Hill, NY
• Date de parution: 2001
• Langue: anglais
• ISBN à 10 chiffres: 0071398503
• ISBN à 13 chiffres: 9780071398503
• Reliure: Soft cover
• Édition: 1st Edition
• Impression: 1st Printing
• État de l'article: Very Good
• Catalogues du vendeur:
  • Business

A propos de ce titre

Synopsis

This book is "BusinessWeek", "Wall Street Journal Business" and "New York Times Business" Bestseller! "A blunt, entertaining, provocative, relentless, and no-holds barred account of how to build a great image or brand." - James Carville, Author, and Democratic Strategist.In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer. Above all, brand building requires knowledge of the pitfalls and the opportunities in every business decision. The care and feeding of brands is a battle; "Brand Warfare" provides the strategic ammunition needed to win. "D'Alessandro is that refreshing rarity: a businessman who tells it like it is. And he does just that in his gripping new page-turner." - "Chicago Sun-Times". "With its engaging voice and pull-no-punches tone, this book stands out from the marketing crowd." - "Harvard Business Review". "Practical, psychologically astute and clearly written, this book has much to offer businessfolk of all stripes." - "Publishers Weekly".

À propos de l?auteur

David D'Alessandro is President of John Hancock Financial Services, both the youngest president in the company's history and the only marketer ever to rise to the top of a major life insurer.