The Business of Design: Balancing Creativity and Profitability (business and career guide to creating a successful design firm). Cet article n’est pas disponible.
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Langue : anglais
Edité par Princeton Architectural Press (edition First Edition), 2011
- Éd. originale
- Livre relié
- Occasion
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A propos de cet article
The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
N° de réf. du vendeur 1616890185-7-1
- Titre
- The Business of Design: Balancing Creativity and Profitability (business and career guide to creating a successful design firm)
- Auteur
- Granet, Keith
- Éditeur
- Princeton Architectural Press (edition First Edition)
- Année de publication
- 2011
- État de l'article
- Fair
- Reliure
- Hardcover
- Langue
- anglais
- ISBN à 10 chiffres
- 1616890185
- ISBN à 13 chiffres
- 9781616890186
- Édition
- First Edition.
"Granet's book offers the first steps for designers and architects to start, as the title suggests, balancing creativity and profitability... The business advice he imparts could be applicable to any small-business owner."—USA Today
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, providing the necessary tools to create and run a thriving business. Keith Granet provides a comprehensive guide to running a design business, drawing on over thirty years of experience helping design professionals turn their passion into profit.
• Marketing and public relations
• Business and financial management
• Human resources
• Project Management
• Product Development
Granet explains in detail all aspects of business design, tailored to creative industries, from forming a business plan, to billing, to website design, to learning how to say no to projects. Charts and graphics illuminate each process for a visual audience.
Includes case studies and interviews with successful design practices. Each chapter is interwoven with stories and life lessons from Granet's work with over 400 design firms. Individual architects and designers who have made their mark share their experience in interviews, including John Merrill, A. Eugene Kohn, Victoria Hagan, and Richard Meier.
A vibrant and enticing look at the business side of design practice, this graphically beautiful book is a comprehensive and accessible guide to creating a successful design business.
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, providing the necessary tools to create and run a thriving business. Keith Granet provides a comprehensive guide to running a design business, drawing on over thirty years of experience helping design professionals turn their passion into profit.
• Marketing and public relations
• Business and financial management
• Human resources
• Project Management
• Product Development
Granet explains in detail all aspects of business design, tailored to creative industries, from forming a business plan, to billing, to website design, to learning how to say no to projects. Charts and graphics illuminate each process for a visual audience.
Includes case studies and interviews with successful design practices. Each chapter is interwoven with stories and life lessons from Granet's work with over 400 design firms. Individual architects and designers who have made their mark share their experience in interviews, including John Merrill, A. Eugene Kohn, Victoria Hagan, and Richard Meier.
A vibrant and enticing look at the business side of design practice, this graphically beautiful book is a comprehensive and accessible guide to creating a successful design business.
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