Business Model You : A One-Page Method for Reinventing Your Career

Pigneur, Yves, Osterwalder, Alexander, Clark, Timothy

ISBN 10: 1118156315 / ISBN 13: 9781118156315

Edité par Wiley & Sons, Incorporated, John, 2012

Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur GRP84660301

Synopsis :

A one-page tool to reinvent yourself and your career

The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique.

This book shows readers how to:

• Understand business model thinking and diagram their current personal business model
• Understand the value of their skills in the marketplace and define their purpose
• Articulate a vision for change
• Create a new personal business model harmonized with that vision, and most important, test and implement the new model

When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.

À propos de l?auteur: Tim Clark is a professor of business, multimillionaire entrepreneur and author. He was editor of the international bestseller Business Model Generation. As a psychology major at Stanford University, Clark developed a keen interest in vocational counseling. Following the sale of his latest company, Clark devoted himself exclusively to teaching and writing, focusing on his "entrepreneurship for everyone" approach to personal career development. Alexander Osterwalder, PhD is an international speaker, workshop facilitator and strategy consultant. He writes a popular blog on business model innovation at www.businessmodelalchemist.com. Yves Pigneur, PhD, is a professor of business at the University of Lausanne, Switzerland.

Détails bibliographiques

Titre : Business Model You : A One-Page Method for ...
Éditeur : Wiley & Sons, Incorporated, John
Date d'édition : 2012
Reliure : Couverture souple
Etat : Very Good
Edition : 1st Edition.