The Business of Sport Management

Chadwick, Simon, Beech, John

ISBN 10: 0273682687 / ISBN 13: 9780273682684

Edité par Pearson Education, Limited, 2004

Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP10562129

Synopsis :

The scale and importance of the lucrative sport industry demands quality business professionals. This ground-breaking new book equips the manager and future manager of sport organisations with the tools they need to deliver. The Business of Sport Management is ideal for students of sports management on programmes of leisure studies, sports studies and business studies. Written and contributed to by leading academics and practitioners in UK, Europe and Australia it is also of great interest to practitioners working in sport businesses.

Blending both theory and practice The Business of Sports Management looks at the distinctive context of sport organisations. It then looks at management theories and practice within the functional areas such as finance, human resource management and marketing. Finally it considers contemporary issues of importance such as sponsorship and endorsement, risk management and the media. Set in an international environment the authors have been careful to choose stimulating examples from a wide variety of sports.

À propos de l?auteur:

John Beech is the Head of Leisure, Sport and Tourism Management at Coventry Business School where he teaches on the MBA Sport Management and BA Sport Management programmes. His research interests are in the areas of internet sports marketing and sports business history.

Simon Chadwick lectures in Marketing at Leeds University Business School, where he is also a member of the Sport Management Research Group. He has published extensively in the areas of sport marketing and commercial strategy in sport, and has recently worked with the Institute of Football Management and Administration, the Premier League, English professional football clubs, and leading football shirt sponsors.

Détails bibliographiques

Titre : The Business of Sport Management
Éditeur : Pearson Education, Limited
Date d'édition : 2004
Reliure : Couverture souple
Etat : Good
Edition : 1st Edition.