This book gives an overview of the development, significance, and impact of radio as medium of mass communication in modern society. It provides a thorough understanding of the various wings and functionaries of the radio industry.

� propos de l?auteur

Sayed Mohammad Amir, also known as RJ Aamir, is a seasoned media professional with a wealth of experience spanning two decades. He has held pivotal roles, serving as Cluster Head for Programming and achieving acclaim as a highly successful radio presenter. Amir is a prominent figure in the radio industry and a published author, sought-after speaker, and respected guest faculty member. In addition, Amir lends his distinctive voice to corporate films, documentaries, and advertisements.

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