The Complete Spokesperson

Bartram, Peter and Coulson-Thomas, Colin

ISBN 10: 0749404922 / ISBN 13: 9780749404925

Edité par Kogan Page, 1991

A propos de cet article

'A Workbook for Managers Who Meet the Media' - unmarked covers and text block.

N° de réf. du vendeur 16801/638

Détails bibliographiques

• Titre: The Complete Spokesperson
• Éditeur: Kogan Page
• Date de parution: 1991
• Langue: anglais
• ISBN à 10 chiffres: 0749404922
• ISBN à 13 chiffres: 9780749404925
• Reliure: Soft cover
• Édition: First Edition
• État de l'article: Fine
• État de la jaquette: No Jacket
• Catalogues du vendeur:
  • BUSINESS, MANAGEMENT AND CORPORATE
  • LITERATURE Inc. Plays, Poetry, Novels

A propos de ce titre

Synopsis

This guide aims to ensure that business managers will be confident to handle the demanding and often unfamiliar role of dealing with the media. It examines the best styles of presentation, how to communicate the right message to journalists, and how to foster good relationships with the media for future use. The text also provides guidelines to help managers target the right audiences and define the corporate image they wish to convey. The book has been built around key point summaries and checklists, with emphasis placed on practicality.