Copy, Copy, Copy (Paperback)

Mark Earls

36 évaluations par Goodreads

Langue : anglais

Edité par John Wiley & Sons Inc, New York, 2015

1118964969 / 9781118964965

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Paperback. THE #1 HACK FOR SMARTER MARKETINGWe all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution, why don't you just copy something thats worked before? Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization.Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas faster. If its good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isnt it good enough for you? This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how. Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazines Wikiman Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation though "praxis". This is jammed with great case studies and 52 actionable strategies. Stephen Maher, Chairman, The Marketing Society and CEO, MBA Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying ones way to greatness is entertaining, counter-intuitive and fun. David Abraham, CEO Channel 4 PLC THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

N° de réf. du vendeur 9781118964965

Titre
Copy, Copy, Copy (Paperback)
Auteur
Mark Earls
Éditeur
John Wiley & Sons Inc, New York
Année de publication
2015
État de l'article
new
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
1118964969
ISBN à 13 chiffres
9781118964965
Illustrateur
Willshire, John V.
Édition
Edition originale

CitiRetail

Stevenage, Royaume-Uni

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 29 juin 2022

Frais d'expédition de Royaume-Uni vers Etats-Unis

Article7 à 14 jours ouvrés7 à 60 jours ouvrés
Premier articleEUR 44,38EUR 44,38
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