The Creative Priority Driving Innovative Business in the Real World
Langue : anglais
Edité par HarperBusiness A Division of HarperCollinsPublishers, 1998, 1998
- Éd. originale
- Livre relié
- Occasion
Vendeur : Virtuous Volumes et al., Wilson, WI, Etats-UnisVirtuous Volumes et al.
Vendeur AbeBooks depuis 7 mai 1999
Etat: Occasion
EUR 11,50
Quantité disponible : 1 disponible
Ajouter au panierA propos de cet article
Hard Cover. Near Fine/Very Good+. First Edition, 1st Printing. 8vo - over 7¾" - 9¾" tall. Small light crease lines by top spine corner tips, and along edge of lower front corner tip. Top rear spine corner of d/j has 1/4" tear, light wear on spine edge of d/j. Nissan card (laid in) introducing the book. White glossy covers with black lettering on spine and front board. 261 pages.
N° de réf. du vendeur 013915
- Titre
- The Creative Priority Driving Innovative Business in the Real World
- Auteur
- Hirshberg, Jerry
- Éditeur
- HarperBusiness A Division of HarperCollinsPublishers, 1998
- Année de publication
- 1998
- État de l'article
- Near Fine
- Jaquette
- Very Good+
- Reliure
- Hard Cover
- Langue
- anglais
- ISBN à 10 chiffres
- 0887308309
- ISBN à 13 chiffres
- 9780887308307
- Édition
- First Edition, 1st Printing
- Impression
- 1er tirage
- Dimensions
- 8vo - over 7¾" - 9¾" tall
- Catalogues du vendeur
- Business and Economics
Rather than championing the traditional treatment of creativity as a vital component in business, Hirshberg shows how creativity can become the fundamental organizing principle of business.
"Business," Hirshberg writes in the introduction, "begins with an idea. And as never before, its growth, stability and ultimate success depend upon innovation and a continuing flow of imaginative thought. Throughout this book I will maintain that the most urgent business of business is ideas."
Yet, Hirshberg claims, business has never been more poorly suited for stimulating original ideas. "Current organizational models revolving around productivity and efficiency at any cost produce a corporate culture hardly conducive to thinking -- much less innovative thinking."
In The Creative Priority, Hirshberg describes how NDI produced a culture that fostered innovation, enabling his team to produce such cutting-edge designs as Nissan's Altima, Pathfinder, Quest and Maxima; Ford's Villager; and Infiniti's J30.
Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate 11 interlocking strategies that came to define NDI's creative priority. The strategies are arranged according to four principles:
Richly illustrated with NDI's elegant designs and sketches, The Creative Priority is at once a compelling narrative, a rich store of hands-on experience and a grab bag of breakthrough insights that can help your business perform its most important function.
Jerry Hirshberg, a native of Cleveland, Ohio, left General Motors in 1980 and accepted the position of founding director of Nissan Design International, Inc. He speaks widely on subjects ranging from automotive and product design to multicultural business to the managing of creative capabilities. An accomplished painter and musician, he lives and works in Del Mar, California, with his wife, Linda.
Advance praise for The Creative Priority
"Jerry Hirshberg has established a management concept that is outside the confines of the traditional managers' playbook. His ideas and philosophy contain worthy messages for all managers facing business challenges of the 21st century." --J. D. Power III, chairman and founder, J. D. Power and Associates
"Fresh, clear, practical steps for moving creativity from the drawing board to the board room. A landmark book on creativity that is itself creative." --Max DePree, author of Leadership is an Art
"Teaches invaluable lessons on how to support creativity in your organization."--William C. Byham, Ph.D., president and CEO, Development Design International, Inc.
"A remarkable book.... A blueprint for establishing a creative culture... written with exceptional clarity."--Jay Chiat, founder and CEO, Chiat-Day Advertising
"Demonstrates a perceptive and articulate understanding of the creative process and suggests many new approaches to enhance the creative environment that would be appropriate in any organization." --Robert J. Eaton, chairman, Chrysler Corporation
"A remarkably lucid and entertaining book that should set CEOs as well as first-time managers thinking about how to make their organizations more creative." --Mihalyi Csikszentmihalyi, professor of psychology at the University of Chicago and author of the bestselling Flow
"An outstanding study of creativity and design in management. Hirshberg convincingly details the strategies that made Nissan Design a creative workplace. He charts the pathways of inspiration."--Robert Grudin, author of The Grace of Great Things: Creativity and Innovation
« Synopsis » peut appartenir à une autre édition de cet ouvrage.
À propos de l’auteur
Born in Cleveland, Ohio in 1939, Mr. Hirshberg has spent a lifetime dealing with the creative process. Along with being a designer, he is a consummate painter and classical musician. He scored one of his earliest creative successes with the rock-and-roll hit 'Sparkling Blue,' adopting the stage name Jerry Paul, and was the occasional opening act for such singers as Bobby Rydell, Fabian and Frankie Avalon. He studied Mechanical Engineering at Ohio State University and graduated with honors in Design from the Cleveland Institute of Art, with further study in Europe on a Mary C. Page Fellowship.
He has served on the Board of Trustees for the Cleveland Institute of Art, the San Diego Museum of Contemporary Art, the Board of Advisors for the Graduate School for Pacific and International Studies at UCSD and the Mayor's Growth Management Task Force for San Diego. He has been a member of the Design Arts Panel for the National Endowment for the Arts in Washington, D.C., and was a member of a select group of the country's leading designers invited to Little Rock, Arkansas to consider the implications of Design for the American economy. He chaired the national IDEA Awards program co-sponsored by Business Week and the Industrial Design Society of America, of which he has served as a national director.
Mr. Hirshberg has lectured at such universities as Harvard, Berkeley, Stanford, UCLA and Brown, many of which now teach the principles he and his colleagues developed at NDI. He has also addressed a broad variety of professional organizations and audiences worldwide, and has been the subject of several documentary films and television specials in Europe, for PBS in America, and for British television. He speaks on a wide variety of subjects ranging from design and automobiles to public art and creativity in business. He has even addressed the application of his ideas on creative thinking to leading police departments.
The father of sons Eric, a graphic design and advertising executive, and Glen, a writer and teacher, he works and lives with his wife Linda, a Ph.D. Clinical and Organizational Psychologist and President of Applied Behavioral Systems, in Del Mar, California.
« A propos de ce titre » peut appartenir à une autre édition de cet ouvrage.
Virtuous Volumes et al.
Wilson, WI, Etats-Unis
Vendeur AbeBooks depuis 7 mai 1999
Frais d'expédition à l'intérieur de ce pays : Etats-Unis
| Article | 5 à 14 jours ouvrés | 3 à 6 jours ouvrés |
|---|---|---|
| Premier article | EUR 4,02 | EUR 9,82 |
Modes de paiement
- Chèque
- Mandat
Description de la boutique
On-line or by appointment only.
Profil professionnel du vendeur
Virtuous Volumes et al.
WI, Etats-Unis
Conditions de vente
Virtuous Volumes et al., Sandy Thorsen, 640 Highway 128, Wilson, WI 54027/ pssandyt@wwt.net / 715-772-4643 // Check or money order or credit cards through the ABEBooks site. Sets of volumes and heavier books may be charged extra postage. International orders will be sent by First Class Mail International or by Priority flat rate if it is under 4 pounds, if it fits in the priority envelope, and if sufficient postage has been collected. Libraries and institutions can be invoiced with shipment for later payment. Any returns, if the book is not as described, must be within 2 weeks and with prior contact by e-mail or phone.
Droit de rétractation
Si vous êtes un consommateur, vous pouvez exercer votre droit de rétractation sur le contrat conformément à ce qui suit. Le mot « consommateur » désigne toute personne physique agissant à des fins qui n'entrent pas dans le cadre de son activité commerciale, artisanale ou professionnelle.
Informations concernant le droit de rétractation
Droit statutaire de rétractation
Vous avez le droit d'exercer votre droit de rétractation sur ce contrat dans les 14 jours sans donner de raison.
Le délai de rétractation expirera au bout de 14 jours à compter du jour où vous-même, ou un tiers autre que le transporteur et désigné par vous, prendrez physiquement possession de la dernière marchandise, du dernier lot ou de la dernière pièce.
Pour exercer votre droit de rétractation, remplissez électroniquement et envoyez une déclaration claire sur notre site Web, sous « Vos achats » dans « Votre compte ». Nous vous communiquerons sans délai un accusé de réception de cette rétractation sur un support durable (par exemple, par e-mail).
Pour respecter le délai de rétractation, il vous suffit d'envoyer votre message concernant l'exercice de votre droit de rétractation avant l'expiration du délai de rétractation.
Effets de la rétractation
Si vous exercez votre droit de rétractation sur ce contrat, nous vous rembourserons tous les paiements que vous avez effectués, y compris les frais de livraison (à l'exception des frais supplémentaires résultant du choix d'un mode de livraison autre que le type de livraison standard le moins cher que nous proposons).
Nous pouvons déduire du remboursement la perte de valeur de toute marchandise livrée, si la perte est le résultat d'une manipulation inutile de votre part.
Nous effectuerons le remboursement dans les meilleurs délais, et au plus tard 14 jours après le jour où nous aurons été informés de votre décision d'exercer votre droit de rétractation sur ce contrat.
Nous effectuerons le remboursement en utilisant le même moyen de paiement que celui que vous avez utilisé pour la transaction initiale, sauf si vous en avez expressément convenu autrement ; en tout état de cause, aucuns frais ne vous seront facturés à la suite d'un tel remboursement.
Nous pouvons suspendre le remboursement jusqu'à ce que nous ayons reçu les marchandises ou que vous ayez fourni la preuve que vous avez renvoyé les marchandises, en fonction de la première éventualité.
Vous devez renvoyer les marchandises ou les remettre à Virtuous Volumes et al., Wilson, Wisconsin, U.S.A., sans retard injustifié et, en tout état de cause, au plus tard 14 jours à compter du jour où vous nous avez communiqué votre décision de rétractation du présent contrat. Le délai est respecté si vous renvoyez les marchandises avant l'expiration du délai de 14 jours. Vous devrez prendre en charge les frais directs du renvoi des marchandises. Vous n'êtes responsable que de toute diminution de valeur des marchandises résultant d'une manipulation autre que celle nécessaire pour établir la nature, les caractéristiques et le fonctionnement des marchandises.
Exceptions au droit de rétractation
Le droit de rétractation ne s'applique pas à ce qui suit :
- Distribution de journaux, de revues ou de magazines, à l'exception des contrats d'abonnement ; et
- Fourniture d'un contenu numérique qui n'est pas fourni sur un support matériel (par exemple, sur un CD ou un DVD) si vous avez accepté, lors de votre commande, que nous puissions commencer à le livrer et que vous ne puissiez pas exercer votre droit de rétractation une fois la livraison commencée.
Conditions d'expédition
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.