Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too).

Butler, David and Linda Tischler:

ISBN 10: 0241198380 / ISBN 13: 9780241198384

Edité par Portfolio Penguin, 2016

A propos de cet article

237 Seiten. Buch gut erhalten, Einband leicht berieben, Namens- und Datumeintrag auf Vorsatz. ISBN: 9780241198384 Sprache: Englisch Gewicht in Gramm: 320.

N° de réf. du vendeur 199941

Détails bibliographiques

• Titre: Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too).
• Éditeur: Portfolio Penguin
• Date de parution: 2016
• Langue: anglais
• ISBN à 10 chiffres: 0241198380
• ISBN à 13 chiffres: 9780241198384
• Reliure: Broschiert.
• Édition: 1. Auflage.
• État de l'article: Gut
• Catalogues du vendeur:
  • Business

A propos de ce titre

Synopsis

Tomorrow's business winners need two things: scale and agility. The answer to both is design.

For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that growth while becoming even more agile - something most established businesses struggle with.

In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at Coca-Cola's design-led strategy for growth. He shows how any business can use the same approach to get to the next level.

Clear and actionable, this book is a must-read for leaders, creatives and entrepreneurs.

'A handy blueprint for how any company can use design to stay ahead of the competition' The Times

'Reading Design to Grow has caused me to think differently about my company. I am confident it will do the same for how you think about yours' Tim Brown, CEO of IDEO

À propos de l?auteur

David Butler is the vice president of Innovation and Entrepreneurship at The Coca-Cola Company and is responsible for Coca-Cola's Accelerator Program designed to generate early-stage, high-growth startups. Under David's leadership, Coca-Cola has been awarded numerous design awards including the prestigious Grand Prix from the Cannes Lions International Advertising Festival among others. In 2009, David was recognized by Fast Company as a "Master of Design" and by Fortune for its 2013 Executive Dream Team. David is a member of the World Economic Forum's Global Agenda Council on Design and Innovation.

Linda Tischler is an award-winning editor at Fast Company magazine where she writes about the intersection of design and business. She helped launch the web's largest design site, FastCoDesign.com.