Titre: The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric
�diteur: Wiley
Date de parution: 2014
Langue: anglais
ISBN � 10 chiffres: 1118760832
ISBN � 13 chiffres: 9781118760833
Reliure: Hardcover
�dition: 1st Edition
�tat de l'article: New
�tat de la jaquette: New

A propos de ce titre

Synopsis

Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready?

These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains:

The ins and outs of this brave new world of digital marketing
The specific techniques needed to achieve high customer engagement
The modern innovations that help you outperform the competition
The best targeting and positioning practices for today's digital era
How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential

With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.

� propos de l?auteur

Larry Weber (Boston, MA) is Chairman and CEO of Racepoint Global, an advanced marketing services agency. He is the founder of Weber Shandwick and MITX, the world’s largest Internet marketing association, and the author of four previous books on marketing, technology, and leadership. www.racepointglobal.com

Lisa Leslie Henderson (Boston, MA) writes, teaches, and consults on the changing face of marketing, creativity and innovation, and social entrepreneurship. This is the second book upon which she has collaborated with Larry Weber. www.lisalesliehenderson.com

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Shadetree Rare Books specializes in British, American and Classical literature and history, with an ever-expanding inventory of historical documents pertaining to Virginia, Pennsylvania and the Civil War. Shadetree also offers a wide variety of signed First Editions, as well as Art books and books on Architecture and Design. It features a nice collection of Twain, as well as Wodehouse and many others.

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