The Dragonfly Effect : Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change

Aaker, Jennifer, Smith, Andy

ISBN 10: 0470614153 / ISBN 13: 9780470614150

Edité par Wiley & Sons, Incorporated, John, 2010

A propos de cet article

Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

N° de réf. du vendeur 4387885-6

Détails bibliographiques

• Titre: The Dragonfly Effect : Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
• Éditeur: Wiley & Sons, Incorporated, John
• Date de parution: 2010
• Langue: anglais
• ISBN à 10 chiffres: 0470614153
• ISBN à 13 chiffres: 9780470614150
• Reliure: Couverture rigide
• Édition: 1st Edition.
• État de l'article: Good

A propos de ce titre

Synopsis

Proven strategies for harnessing the power of social media to drive social change

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book

• Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results
• Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty
• Leverage the power of design thinking and psychological research with practical strategies
• Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States

The Dragonfly Effect shows that you don't need money or power to inspire seismic change.

À propos de l?auteur

A social psychologist and marketer, JENNIFER AAKER is the General Atlantic Professor of Marketing at Stanford University's Graduate School of Business. Her research focuses on time, money, and happiness, and how small acts create significant change--fueled by social media. Her work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, BusinessWeek, Forbes, and NPR, as well as CBS MoneyWatch.

ANDY SMITH is a principal of Vonavona Ventures, where he advises companies on marketing, customer strategy, and operations. Over the past 20 years, he has served as a high tech executive, leading teams at Dolby Labs, BIGWORDS, LiquidWit, Intel, Analysis Group, Polaroid, Integral Inc., and PriceWaterhouseCoopers.