Hardback small octavo, dustjacket, very good condition (in very good dustjacket), black boards (red cloth spine), minor edgewear jacket, light foxing top edge. 176 pp. Gary Blake and Robert Bly provide a concise handbook of the principles and practice of writing effective adverts, brochures, print adverts, direct mail, catalogs, press releases and electronic messages. The book covers writing headlines and body copy, as well as increasing readership and response. This book is a great reference for both the professional copywriter or someone who writes copy occasionally.

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D�tails bibliographiques

Titre

The Elements of Copywriting: The Essential Guide to Creating Copy that Gets the Results You Want.

�diteur

Macmillan, New York

Date de parution

1997

Langue

anglais

ISBN � 10 chiffres

0028613384

ISBN � 13 chiffres

9780028613383

Reliure

Couverture rigide

�dition

1st ed.

�tat de la jaquette

Jaquette

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BOOKS & WRITING

A propos de ce titre

Synopsis

A concise handbook of the principles and practice of writing effective advertisements, brochures, and every other type of persuasive copy. It ranges from headlines and body copy to copy guidelines for print ads, direct mailing, catalogues, press releases and electronic messages.

� propos de l?auteur

Robert W. Bly, a full-time freelance writer since 1982, is the author of over eighty-five books, including The Ultimate Unauthorized Star Trek Quiz Book and The Science in Science Fiction. Bly holds a BS in chemical engineering from the University of Rochester and has published more than one hundred articles in numerous periodicals, including Cosmopolitan and Writer’s Digest.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

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