Titre: The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
�diteur: Macmillan General Reference
Date de parution: 1997
Langue: anglais
ISBN � 10 chiffres: 0028613384
ISBN � 13 chiffres: 9780028613383
Reliure: hardcover
�dition: 1st Edition.
�tat de l'article: Very Good
�tat de la jaquette: Jaquette

A propos de ce titre

Synopsis

A concise handbook of the principles and practice of writing effective advertisements, brochures, and every other type of persuasive copy. It ranges from headlines and body copy to copy guidelines for print ads, direct mailing, catalogues, press releases and electronic messages.

� propos de l?auteur

Robert W. Bly, a full-time freelance writer since 1982, is the author of over eighty-five books, including The Ultimate Unauthorized Star Trek Quiz Book and The Science in Science Fiction. Bly holds a BS in chemical engineering from the University of Rochester and has published more than one hundred articles in numerous periodicals, including Cosmopolitan and Writer’s Digest.

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