Entertainment Marketing and Communication : Selling Branded Performance, People, and Places
Sayre, Shay
ISBN 10: 0131986228 ISBN 13: 9780131986220
Edité par Pearson Education, Limited, 2007
Ancien(s) ou d'occasion
Couverture souple
Vendeur
Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Vendeur AbeBooks depuis 13 octobre 2008
Cet article spécifique n'est plus disponible.
A propos de cet article
Description :
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 10126250-6
Synopsis :
For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry.
Entertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.
Présentation de l'éditeur:
For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry.
Entertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Détails bibliographiques
Titre : Entertainment Marketing and Communication : ...
Éditeur : Pearson Education, Limited
Date d'édition : 2007
Reliure : Couverture souple
Etat : Very Good
Edition : 1st Edition.