Designed to help foster ethically and socially responsible behaviour in marketing, this book reviews the tough ethical issues that managers must face in both operational and strategic areas. Covering all the major ethical dimensions of all marketing activities the text provides a theoretical foundation for marketing decisions and discusses ethical issues related to advertising, sales management, international marketing and marketing research.

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Designed to help foster ethically and socially responsible behavior in marketing.

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Description de la librairie

Better World Books is the world?s leading socially conscious online bookseller and has sold over 100 million books. Each sale generates funds for global literacy. We offer low prices, fast shipping, and have a 100% money back guarantee.

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Frais d?exp�dition de Royaume-Uni�vers�France

Frais d?exp�dition de Royaume-Uni�vers�France
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