Everything But the Coffee Learning About America from Starbucks

Bryant Simon

ISBN 10: 0520269926 / ISBN 13: 9780520269927

Edité par University of California, USA, 2011

A propos de cet article

1st EDITION, 1st PRINTING. This copy is NEW; the text is clear, bright, and unmarked; binding is tight. First edition, unstated but earliest appearance of book. Stated 1st Printing. The jacket is also new: absolutely intact, including perfect color and design. We have a five star rating because of our fulfilment success and because our descriptions are accurate. All shipments within U.S. sent with Tracking. On foreign sales, because of the heavy weight of this book, we have to charge extra for shipping: however, we will only charge the difference between our regular shipping rate and the extra charge that the U.S.Post Office asks to ship the book. We guarantee: NO NASTY SURPRISES.

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Détails bibliographiques

• Titre: Everything But the Coffee Learning About America from Starbucks
• Éditeur: University of California, USA
• Date de parution: 2011
• Langue: anglais
• ISBN à 10 chiffres: 0520269926
• ISBN à 13 chiffres: 9780520269927
• Reliure: Hardcover
• Édition: First Edition
• État de l'article: New
• État de la jaquette: New

A propos de ce titre

Synopsis

Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coffee probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks' appeal lies not in the product it sells but in the easily consumed identity it offers.

À propos de l?auteur

Bryant Simon is Professor of History and the Director of American Studies at Temple University and the author, most recently, of Boardwalk Dreams: Atlantic City and the Fate of Urban America.