The Experience! : How to Wow Your Customers and Create a Passionate Workplace

Arussy, Lior

ISBN 10: 1578203066 ISBN 13: 9781578203062
Edité par CRC Press LLC, 2002
Ancien(s) ou d'occasion Couverture rigide

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Description :

Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 38335121-6

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Synopsis :

'A 'must-read' for managers; this is a great guide for pulling the customer back into your management loop.' -- Jerry Vass, author of Soft Selling in the Hard World 'Lior Arussy spins a cautionary tale for the transition companies m

À propos de l?auteur:

Lior Arussy is corporate vice president of global marketing at NICE Systems, responsible for strategy development and marketing activities worldwide. In his position at NICE, Mr. Arussy initiated, launched, and developed the product roadmap for the revolutionary Customer Experience Management strategy, and transformed it into a global market segment. His articles have appeared in many publications including Harvard Business Review. As a thought leader, he has been quoted by The Wall Street Journal, Financial Times, ABC-TV, and other media outlets.

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Détails bibliographiques

Titre : The Experience! : How to Wow Your Customers ...
Éditeur : CRC Press LLC
Date d'édition : 2002
Reliure : Couverture rigide
Etat : Very Good
Edition : 1st Edition.

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