Forming the Future / Lessons from the Saturn Corporation.

O Toole, Jack

ISBN 10: 1557868360 / ISBN 13: 9781557868367

Edité par Blackwell Publishers., Cambridge / Oxford., 1996

A propos de cet article

Klappentext: Revolutionary events require revolutionary ideas. This is the first complete account of the dramatic creation of the Saturn Corporation, General Motors highly publicized attempt to design a product that could compete in an automobile market dominated by the Japanese. In GM s quest, the union played a tremendously important role in the design, development, and implementation of the Saturn Corporation. A leading representative of the United Auto Workers union and one of the company s 99 founders, Jack O Toole explains the unique Memorandum of Agreement between the union and Saturn - a model for labor-management relations and codetermination in the 21st century. in englischer Sprache. 208 Seiten. gebunden mit Schutzumschlag, geringe Gebrauchsspuren, schön erhalten. 24 x 16 cm.

N° de réf. du vendeur 17985

Détails bibliographiques

• Titre: Forming the Future / Lessons from the Saturn Corporation.
• Éditeur: Blackwell Publishers., Cambridge / Oxford.
• Date de parution: 1996
• Langue: anglais
• ISBN à 10 chiffres: 1557868360
• ISBN à 13 chiffres: 9781557868367
• Reliure: Couverture rigide
• Édition: 1. Auflage. Erstausgabe.
• État de la jaquette: Jaquette

A propos de ce titre

Synopsis

The first complete account of the outstanding success behind the Saturn Corporation. What was the real purpose behind General Motor's decision to design a new product that could compete in a market controlled by the Japanese? This remarkable success story written by one of the ninety-nine founders of Saturn describes how a new and innovative auto maker was conceived during one of the most difficult periods in the history of the American auto industry. Jack O'Toole as a leading representative of the United Auto Workers union tells a remarkable story on how management and union adopted a competitive model that ultimately produced a quality automobile. Throughout this book the author describes how "change" can transform impossible dreams into reality. The reader is not only exposed to these lessons but how leadership is determined in a competitive environment. This unique account is a daring look at a true American success story. It is long overdue yet this is only the beginning.