Global Marketing : Contemporary Theory, Practice, and Cases. Cet article n’est pas disponible.
Langue : anglais
Edité par McGraw-Hill Education, 2012
- Éd. originale
- Livre broché
- Occasion
Vendeur : Better World Books, Mishawaka, IN, Etats-UnisBetter World Books
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A propos de cet article
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
N° de réf. du vendeur 8693698-6
- Titre
- Global Marketing : Contemporary Theory, Practice, and Cases
- Auteur
- Jaffe, Eugene, Alon, Ilan, Vianelli
- Éditeur
- McGraw-Hill Education
- Année de publication
- 2012
- État de l'article
- Good
- Reliure
- Couverture souple
- Langue
- anglais
- ISBN à 10 chiffres
- 0078029279
- ISBN à 13 chiffres
- 9780078029271
- Édition
- 1st Edition.
- Poids de l'article
- 2,339 livres
- Dimensions
- N/A
Hailing from America, Europe and the Middle East, the authors of Global Marketing provide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium enterprises (SMEs). In addition, well-researched multinational companies are explored and give justice to the breadth and depth of this field. Cases on well-known companies, such as Disney, Starbucks, Wal-Mart, Archer Daniels Midland (ADM), and Corona are supplemented by cases on lesser-known and smaller companies from emerging markets, such as Proton Car from Malaysia and San Lu from China. In addition to short, end of chapter cases that can be used in classroom discussion, the book also boasts longer, end of book cases which require integration of multiple chapters and synthesis of knowledge to identify and solve international marketing problems.
« Synopsis » peut appartenir à une autre édition de cet ouvrage.
Présentation de l'éditeur
Hailing from America, Europe and the Middle East, the authors of Global Marketing provide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium enterprises (SMEs). In addition, well-researched multinational companies are explored and give justice to the breadth and depth of this field. Cases on well-known companies, such as Disney, Starbucks, Wal-Mart, Archer Daniels Midland (ADM), and Corona are supplemented by cases on lesser-known and smaller companies from emerging markets, such as Proton Car from Malaysia and San Lu from China. In addition to short, end of chapter cases that can be used in classroom discussion, the book also boasts longer, end of book cases which require integration of multiple chapters and synthesis of knowledge to identify and solve international marketing problems.
« A propos de ce titre » peut appartenir à une autre édition de cet ouvrage.