THE HISTORY AND DEVELOPMENT OF ADVERTISING (with more than 350 illustrations)

PRESBREY, Frank

Edité par Doran, Doubleday & Company, Inc. GARDEN CITY, NEW YORK, 1929

A propos de cet article

FIRST EDITION, First Printing, 1929. Very thick and heavy octavo; black buckram boards with orange title panels to front and spine. Predominantly neat and tidy - some minimal fraying top and tail of spine, top corners bumped, some light rubbing and wear to corners and edges. Internally, front hinge has been reinforced with matching paper panel, faint ink name/date to ffep. Contents otherwise tight, bight and clean, without markings or inscriptions. Some very light foxing to a few leaves font and back, really nothing very much. General age-toning to pages, some minimal evidence of handling, a bump at top leading corner carried through to a lessening extent to pages block. pp ix + 641pp text, plus a large number of unpaginated b/w plates from photographs, all correct, as called for - making the whole a very substantial item indeed. Text also profusely interspersed with diagrams and b/w advertisements from neaspapers &etc. CONTENTS divided into two primary sections, sharing no less than 65 chapters between them : 'Ancient Advertising and Development of Advertising in England' (I-XIII) and 'Development of Advertising in The United States' (XIV-LXV) + Appendix + Index. PLEASE SEE FIVE ACCOMPANYING IMAGES. (further images/info willingly provided on request). A tremendously informative and significant work, now SCARCE, and particularly so outside the U.S.A. FREE p&p within the U.K. Shipping outside the U.K. may be prohibitive, given the size and weight, but an appropriate postage cost can be provided. (20% of profits from all FARRAGO sales donated to the Motor Neurone Disease Association).

N° de réf. du vendeur 0343

Détails bibliographiques

• Titre: THE HISTORY AND DEVELOPMENT OF ADVERTISING (with more than 350 illustrations)
• Éditeur: Doran, Doubleday & Company, Inc. GARDEN CITY, NEW YORK
• Date de parution: 1929
• Reliure: Hardcover
• Édition: 1st Edition
• État de l'article: Very Good
• État de la jaquette: No Jacket